I have said numerous times, as I will continue to convey my idea of how the game of basketball not only saved me from the pitfalls of my neighborhood, but it also has allowed me a career as a correspondent, and sports marketing specialist.
New Found Glory
11-months ago I moved to Oregon. I won’t get into specifics, but I was working on a project dedicated to Hip-Hop music and culture for Nike’s advertising firm, Weiden+Kennedy. I have always resided on the east coast, so the move west was one of careful thought, and some trepidation. A few things about Beaverton, Oregon:
- The city is 1% black and the majority of those persons work for Nike, and unfortunately I did not, so I was the minority of the minorities.
- It rains everyday.
- It’s a good change of pace from the city life.
- Everyone cares about the environment and ecology, so that was something that I picked up from living there and have since carried over in my return to Philadelphia.
- It RAINS everyday. The employees at Nike call it liquid sunshine.
The good people at Nike are very conscious about sports, as it is their goal to build their product with the athlete’s voice and needs at the forefront.
The saying is when in Rome, do as the Romans do, so not only did I recycle everything, I started running for recreation, and a healthy new lifestyle.
I haven’t participated in anything of this nature since my senior year of high school, so I ventured to the store and purchased a pair of Nike + Air Max Brazen. The way the Nike + technology works is that in the left shoe, there is a “pocket” inside the mid-sole. Inside that pocket fits a “chip” that can and will communicate to your iPod Nano. The information is relayed to the headphones, giving a read on distance, time, calories burned, and pace, while playing your favorite music.
If you have an iPod Nano, then all you need is a pair of Nike + shoes, and a Nike + sports kit. If you want to run, and are serious about keeping your morale and motivation high, then this investment in Nike + and iPod Nano is well worth its weight in gold!
Had Nike and Apple not teamed up to make running a convenience, then this story would have never gotten off the ground.
08.30.08 – 8:04pm - Its Labor Day weekend, and my friends Ricky, Vince, and I went to Dr. Marc Lamont Hill’s annual BBQ party. WOW! Good food, good folks, and good clean fun. Not to mention the DJ was playing some of the best music which only added to the festivities. Nevertheless, we left somewhere in the 2am hour, and woke up what seemed like a few minutes later to go to church.
08.31.08 – 10:02am - Vince, Jane, and I made it to the morning service. I sat with my childhood friend, Tameka, and followed along with the sermon.
Today is the Nike+ Human Race, which is a historic 10K run with or against the world. It just depends how you choose to look at it. The way I see things, I’m running with people from here to Japan and back again...which is pretty unique, to say the least.
7:17pm – I went to my familiar surroundings at Temple University and embarked on the 6-mile run. Prior to this day, I was running 2-miles per day, Monday – Friday. I felt good, and now I was ready.
A little after mile 2, my right knee had a sharp pain, that I’ve never felt before. I was worried that I wouldn’t be able to finish the race, but with some strategy and perseverance I walked and jogged into the history books.
The final stats are as follows:
Distance: 10.06 km
Time: 1:19:51
Pace: 7:56 min/km
Calories burned: 761
World Rank: 26,058
For more on the 10K race watch the video below:
4 comments:
I would have probably lost my lunch after running and walking that long. LOL.
Food would have been the last thing on my mind after that run, I would have found the first bed and crashed.
Funny you mention sleep Christopher, because I slept almost all day the following day. I guess I was more worn out than I thought I was.
i had no idea you are a runner now...its over for basketball? or just waiting until the winter
I still play basketball...its just that running is my new twist.
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