19 December, 2008

Adversity

Champions
Blueprint
Signed, sealed, delivered

"Gold on my neck, was once a code of respect..."

Nas - U Gotta Love It

I used to work for the NBA, and during my brief time there I learned a lot about the business side of the game. I also had an opportunity to make some inroads with businesses, and league officials. One of my coworkers was from Los Angeles, and it was because of her that I first visited the City of Angeles and met a man named Mark Scoggins. 

Showtime

I graduated from Temple University with a degree in broadcast television and mass media. I knew at a young age how difficult it is to break into the TV industry so I made sure that I had both a back up plan, and connections in my field. I'm a big fan of the NBA and when it comes to down to picking sides, I choose to hold my applause on teams, as I like to cheer for individual players. If you want to get technical, I root for both the Philadelphia 76ers, and Los Angeles Lakers. I know, I know, but I have my reasons. I'm from Philly, and so is Kobe Bryant, so it makes perfect sense to me. 

When I was a child I was a Magic Johnson fan. I can recall cheering for him against the Bulls in the '91 Finals, because Jordan and company would always beat the Sixers. What I liked about Magic so much was his passing and how he controlled the offense and got the team involved. So naturally I began wearing his number 32...I would later find my own identity and wear a different number, but as a young athlete looking up to him not only helped my game, but also my team.

During the winter of 2002 my friend and coworker Summer encouraged me to take a trip to LA. She knew I was a Lakers fan...so I checked the schedule and took a week off from work. That April, I boarded a flight to LAX, and while it was my first trip...it most certainly wasn't my last. 

I visited my friend Taneisha, and she showed me all the sights and sounds of the Left Coast, but when we set foot in the Staples Center, it was a dream come true. Not only did the Lake Show win, but it was at that game that I met who would become a good friend, as well as the Sr. Vice President of the Magic Johnson Enterprises...Mark Scoggins

To make this long story short...Mark got into the holiday spirit by getting 2 copies of Magic Johnson's new book, 32 Ways to be a Champion in Business, as he sent both my mother and I a copy...and to my surprise, he got Magic to sign them. 

The books arrived on Wednesday, and I'm already in chapter 3. It's a page turner, because Magic takes you on a personal trek through his business ventures in urban America. The writing style is very conversational, as it feels like he is your business coach, directing the reader through the ups and downs of being an entrepreneur and community leader. 

I'm using it to better my business and community practices within my sports marketing firm, AXG. The book are here just in time for the holidays, and the new year, as I trust 2009 will bring bigger and brighter things for me, my family, and AXG. 

Thank you Mark, and thank you Magic for being an example to us all. 



Photo: Malek Mansour
             

3 comments:

Chris Cason said...

That sounds like a good read and I can't believe you cheered against the Bulls in that 91 Finals. LOL.

Unknown said...

Yes indeed Christopher, I've learned a lot already, and yeah I cheered against the Bulls in '91...hey how was I supposed to know that they were going to win 3 in a row twice? LOL.

Mr Bru Cru said...

Magic Johnson was a great player, he played all 5 positions...who does that? LOL...That '91 Finals was one of my favorites. Great write Ant.