29 December, 2008

At the Playground



"Please join a sorority...go step your game up..."

Little Brother - Lovin' It

On Christmas Day reigning NBA MVP Kobe Bryant celebrated breakthrough innovation with a festive flair by unveiling a special NIKEiD designed version of his latest signature shoe – the Nike Zoom Kobe IV. The day also marked the first day that people could visit NIKEiD.com to create their own version of the shoe. From now until February 1, 24 pairs of the Nike Zoom Kobe IV will be sold daily on NIKEiD.com. After February 1, the Zoom Kobe IV will be available in normal capacity on NIKEiD.com. The Zoom Kobe IV offering marks the first time that a signature Nike basketball shoe is available for customization on NIKEiD.com before it is available at retail.

To celebrate the shoe’s launch on NIKEiD.com, Bryant teamed up with Nike to create a web video that features appearances by DJ AM and comedian Mike Epps. Last week Nike rolled out a 30-seconds teaser version, which we featured here on GAME TIME.

In the beginning

When Kobe Bryant moved back to the United States, from France...it was at the playground where he was able to measure his game against the so called best of the best in North and West Philadelphia. Kobe played countless hours in the gym (JCC, Temple University, St. Joes Alumni Fieldhouse), but it was at Tustin Recreation Center where I remember him playing the most. So I find it fitting that his new web video is about a game of HORSE, in which Mike Epps is hustling everyone for their sneakes. The ad guys didn't have to think too hard for this one, as I'm sure they asked Bryant about some of the things he's seen happen on various courts around the city.

The more things change...the more they stay the same.

7 comments:

Anonymous said...

OMG! I can't believe you know Kobe.

Anonymous said...

Oh and I love his shoes.

Chris Cason said...

Nice to see the full video here first and the IV's are a must have. I keep trying to be one of the first on NikeID but I am competing with everyone in the world so I don't have the time to be as detailed and careful as I would like but so far Kobe's numbers are up while playing in them. Coiencidence?

Unknown said...

Yeah competing with the rest of the world online is a difficult task, but I was thinking of writing a Is it the Shoes...story about Kobe, because he is playing well despite the critics.

Chris Cason said...

It would be much needed.

Mr Bru Cru said...

Critics will be critics. He was just named player of the week after going undefeated. His scoring is down and the Lakers have what? Like the 3rd best Record in the NBA, not to mention they're in a league of their own in the West...those 4's are a must have, I'll probably get a pair to ball in and another to rock LOL..great write Ant.

24 Seconds said...

Yo the Air Yeezy's are crazy man. I have to grab a pair!