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Little Brother - Lovin' It
On Christmas Day reigning NBA MVP Kobe Bryant celebrated breakthrough innovation with a festive flair by unveiling a special NIKEiD designed version of his latest signature shoe – the Nike Zoom Kobe IV. The day also marked the first day that people could visit NIKEiD.com to create their own version of the shoe. From now until February 1, 24 pairs of the Nike Zoom Kobe IV will be sold daily on NIKEiD.com. After February 1, the Zoom Kobe IV will be available in normal capacity on NIKEiD.com. The Zoom Kobe IV offering marks the first time that a signature Nike basketball shoe is available for customization on NIKEiD.com before it is available at retail.
To celebrate the shoe’s launch on NIKEiD.com, Bryant teamed up with Nike to create a web video that features appearances by DJ AM and comedian Mike Epps. Last week Nike rolled out a 30-seconds teaser version, which we featured here on GAME TIME.
In the beginning
When Kobe Bryant moved back to the United States, from France...it was at the playground where he was able to measure his game against the so called best of the best in North and West Philadelphia. Kobe played countless hours in the gym (JCC, Temple University, St. Joes Alumni Fieldhouse), but it was at Tustin Recreation Center where I remember him playing the most. So I find it fitting that his new web video is about a game of HORSE, in which Mike Epps is hustling everyone for their sneakes. The ad guys didn't have to think too hard for this one, as I'm sure they asked Bryant about some of the things he's seen happen on various courts around the city.
The more things change...the more they stay the same.
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