The OC - Original Celtic

Success

Class

Style

"I know it's late and I took all year, but you can stop complaining, 'cause I'm finally here..."

Kanye West - We Can Make It Better

I was born a Philadelphia 76ers fan, and throughout their history, they have had a few rivalries, but none of them rank higher than the Boston Celtics.

Dynasty

I was never supposed to like the Celtics, as they were once the most hated franchise in the NBA, because of their many championships, and hall of fame players...so as a child in the late 80's and early 90's I rooted for Dr. J, and Charles Barkley. However I did respect the C's because if not for anything else, they were winners, and in any game...that's all that matters.

Prior to June 2008, Boston's last successful title run was in 1986, and since then I've grown to cheer for both the Sixers and Lakers, as if that's possible, and a few players here and there. From Reggie Miller, Patrick Ewing, Allan Houston, and Eddie Jones, to Kevin Garnett, Ray Allen, and Stephon Marbury, I was a big fan of their game. Things change and while half of that list are no longer playing, the other 3 are members of the Boston Celtics.

So hopefully by now you can see the problem. I liked KG and Steph with the Timberwolves, and Ray Allen has been a favorite since the movie He Got Game, but as they continue their career in Beantown, I had to turn my back on them. It's not that I don't like them as people, I just don't like the Celtics. The only person I have respect for on that team is Paul Pierce. He was drafted by that squad, and it is his team. One of the things that bothers me about the C's and their "BIG 3" is when one of them talks about the fact that there are 3 future hall of fame players in the locker room, it bothers me.

Did I miss something? Or is the Hall a lock for all of them? I can see KG and I feel strongly about him making it, but hmmm...let's consider Pierce, and Allen...I'm just not sure they are going to get in.

Nevertheless, I still dislike the Celtics, and I see a new Eastern Conference rivalry on the horizon, as I am looking forward to watching them and the Cavilers in the playoffs. Tomorrow we will get a preview as LeBron and The OC (I made that nickname, so if you see it anywhere else, it started here), match up in a game that can decide first place in the east, come April.

The only thing I can comprehend about the C's is that they actively sought out players that could bring the Larry O'Brien trophy back to New England, and in that capacity, they are kind of like the New York Yankees, which isn't such a bad team to be compared to.

Photos: Boston Herald

Forever Begins

Freshman year

Nike was the most known - unknown

Flight 23 prepares for takeoff

Jordan takes to the skies

Mars and Money changed the world

“I was staying in Chicago...I had my own apartment, I’d be doing like...just beats for like local acts, just to try to keep the lights on, or be able to go out and buy a...get a Pelle Pelle off lay-a-way, or get some Jordans or something...”

Kanye West – Last Call


This morning after my morning workout at the pool, I began having a conversation about sneakers with two friends. Since we all wear the same size, a question was posed about selling some of my prized possessions...I informed them that I actually had a customer today and that if he doesn’t follow through that I would gladly contact them. From there we shifted gears a little as they inquired about what I have and was willing to part with. The majority of my stock is Nike, Nike SB, Jordan, and Converse, with a few pairs of some other brands like Saucony, and adidas.

When I mentioned adidas, I told them that we would all be in the brand with the three stripes had Michael Jordan followed his heart, instead of his agent David Falk.

As a collegian Jordan wore Converse at the University of North Carolina, and upon his decision to turn pro after his junior year, the Chicago Bulls selected him with the 3rd pick of the 1984 NBA Draft. Being that he enjoyed a stellar career at UNC, and the fact that he won Olympic gold at the summer games in Los Angeles, Michael Jordan’s stock was high, and he wanted nothing more than to ride that wave of success to the NBA, and into a contract with his footwear of choice adidas.

With that mandate, Falk took initiative and began calling sneaker companies to pitch his client. At the time, Converse and adidas were the giants in the game, and Nike was the small time new kid on the block. As the relative basketball unknown Nike already had their sights set on MJ, and they made an offer of $250,000, a signature shoe line, as well as a percentage of the revenues (a first and at the time unheard of part of the deal). Michael wasn’t too fond of Nike, a shoe that he was very unfamiliar with, however his agent stayed diligent as he convinced both his client and Nike to change their stance. As history will tell you, MJ gave in to the small-time track sneaker company, and in turn they matched the offer of $500,000 by adidas.

The concept of “Air” Jordan was Falk’s idea, and the powers that be at Nike projected within the first 3 to 4 years, that the signature Jordan line would make approximately $3 million dollars. As legend has it, in 1985 alone, Nike would make $130 million...quite a turn around on a $500,000 investment.

Here are important factors as to why the sneaker did so well and continues to do so today.

• Following in the footsteps of Dr. J, Jordan had an excitement and flair that was unprecedented. He revolutionized the high flying act of such NBA greats like Elgin Baylor, David Thompson, and Dr. J. His ability to fly through NBA skies, and live up to the nickname “Air” gave him credibility that you couldn’t put a price on.
  


• The NBA had never seen a sneaker with dominant 3 colors, as the first Jordan was red, with black and white accents. That being the case, every time MJ laced up his new sneakers, he was fined $500 by the League office, which created a buzz, as EVERYONE wanted the sneaker BANNED by the NBA. Nike officials caught on very quickly, and paid all the fines for Michael, so all he had to do was wear his shoes, and play basketball.
  


• Combine the two facts above and you have a one of a kind basketball player, excelling in a never seen before technologically advanced sneaker year after year, after year.
  The Jordan XXIV is so ahead of its time, and I’ve only seen and tested an early sample, and it is going to shake up the world like Muhammad Ali did in 1964.
  


• Last but not least, in 1987 the impossible happened, as MJ teamed up with Spike Lee launching a historic ad campaign that changed marketing forever. The commercials showed the strength of the dollar in the black and Latino communities, and the shift in the advertising paradigm would by no means be the same again. Prior to this feat, NEVER was an African-American the face of a product in a positive light. The logic was that a black person couldn’t sell products to white consumers, so if you had a high profile athlete, then you would pair them with a white counterpart. Mean Joe Greene did that Coke-a-Cola commercial with the little white kid, “Have a Coke and a smile”. Muhammad Ali, sold roach spray, and Magic Johnson was teamed with Larry Bird. Nike’s advertising firm Weiden+Kennedy took a gamble, as they capitalized on authentic mass appeal of Mars and Money. This was made possible with equal parts timing, trust, and two guys from Brooklyn.

Imagine how differently your life would be had Michael Jordan signed with adidas?

Photos: Manny Millan/Sports Illustrated - University of North Carolina